Turning Snacks into Swag: The Joy of Food Merchandise

Have you ever loved a food so much that you wanted to wear it on your sleeve? That’s the joy of food merchandise. Whether it’s a hoodie, hat, or random accessory tied to your favorite snack, proudly displaying your fandom sparks conversations and gets laughs. Food merch is a blend of comfort, nostalgia, and humor rolled into one, allowing you to show some brand loyalty without overthinking it.

Ore-Ida’s latest collaboration takes their iconic crinkle-cut fries and turns them into skis. Yes, actual skis made by Fischer Sports. It’s absurd in the best way, embodying the unexpected and funny nature of food merch that makes it so endearing.

While these French Fry Skis aren’t available for purchase just yet, they will be available starting Feb. 1 on Amazon. Additionally, select retailers across Oregon and Idaho will carry them, including Mountain Shop and PK’s Skis and Sports. This collaboration is limited edition, so once they’re gone, they’re gone for good. Make sure to sign up for an alert from Ore-Ida so you don’t miss out on the release date.

When Ore-Ida announced the French Fry Skis on Instagram, fans flooded the post with likes and fire emojis. One commenter even described it as “peak powder meets peak potatoes.” The possibilities for food merchandising in skiing are endless, with suggestions for “Pizza Skis” from Domino’s and references to ski techniques that involve food-related terms.

If you’ll be in Aspen, Colo., during the weekend of Jan. 23–25, Ore-Ida will have a demo of the French Fry Skis at Snowmass during the X Games. And yes, they’ll be serving up hot French fries too.

The collaboration between Ore-Ida and Fischer Sports may seem quirky, but that’s what makes it so enjoyable. It’s a fun and unexpected blend of two different worlds coming together in a playful and exciting way.

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