As news broke of Shein acquiring Everlane for $100 million, a wave of panic-buying swept across the nation. Suddenly, closets became personalized exhibitions of now-extinct garments. The ethical darling of basic essentials had handed over the keys to the kingdom of fast fashion.
For devoted Everlane aficionados, the news felt like a profound loss. Fearing a decline in quality, shoppers mourned the potential downfall of their beloved brand. One devastated individual on Reddit lamented, “I am GUTTED. My favorite capsule pieces are all from them. I guess I’ll just keep collecting on the resale market.”
The internet mourned the weight of the fabric and the enduring collars that stood up after countless cycles in the washing machine. “Ugh I liked their t-shirts. They felt heavier and didn’t develop ‘bacon neck'”, one user expressed. Another simply offered a concise eulogy: “Everlame.”
The collective mourning continued as testimonials poured in from heartbroken customers. “Me and my closet of Everlane sweaters are DEVASTATED,” one fan shared. “All my silk shirts,” echoed another. Reddit users chimed in, expressing their grief over linen blended trousers.
For a specific segment of the population, Everlane was more than just a brand – it was a statement against fleeting trends. It was a choice to invest in quality over quantity.
As shoppers faced the reality of a post-Shein Everlane world, uncertainty loomed. Questions arose about finding suitable replacements and the future of their wardrobes. The scramble for alternatives began, with individuals searching for brands that mirrored the values Everlane once embodied.
Despite the ability to still purchase Everlane products, customers knew it wouldn’t be the same. The fabric, the construction, the integrity – all would be different now.
One Redditor urged restraint in impulse purchases, advising others to let go of the brand that had shifted its allegiance. As the realization sunk in that Everlane would never be the same, the sentiment was unanimous: “Wow, RIP Everlane.”
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.