Thursday, September 16, 2021

She Leads Africa & Darling collaborate to inspire “Confidence in Action”

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Blessing Iyamadiken
Blessing Iyamadiken is a media and marketing specialist with 4 years experience in the industry of digital marketing, publishing and advertising. She is also a feminist and very passionate about Gender Equality. In her spare time, she loves to read or binge on Netflix.

She Leads Africa is collaborating with Darling (Godrej Africa) to champion young African women across Africa through the year-long “Confidence in Action” campaign.

The campaign which begins on the 23rd of August 23, 2021, includes exciting initiatives like “Pass Me The Mic”- a dedicated video course series, the “Confidence In Action” virtual summits and “The Moment I” podcast featuring prominent African women and a pilot program to support entrepreneurs.

She Leads Africa has helped to provide young women in Africa with the tools and resources for success in their personal and professional lives.

The campaign takes the vision a step further with Darling, a brand that is equally passionate about the success of African women.

Darling helps African women present as their best selves physically and mentally and has committed to supporting partners who share that vision through its products and campaigns.

Ibironke Ugbaja, Regional Head of Marketing at Darling Africa says,

“We are really excited to work with She Leads Africa on the Confidence-In-Action campaign. Darling loves to see African women exude confidence and support them in going for their dreams and winning wherever they find themselves. We will encourage them through this project, and let them know they have it in them to go for it!

That’s the goal, to help you “Find Your Beautiful.” The “Confidence in Action” collaboration aims to inspire young African women to take brave steps in their careers, businesses and personal lives. Through the campaign, young African women get to see themselves and their struggles with self-confidence reflected by African women from different walks of life and get insight on how to overcome these issues.

Another important goal of the campaign is to highlight that status or achievement does not prevent women from experiences issues with confidence. Thus, “The Moment I” video and audio podcast series features notable African women from countries like Kenya, Nigeria and South Africa as they speak about their journey of building self-confidence.”

The podcast would feature veteran Nigerian actress Nse-Ikpe Etim, South African media powerhouse Nomndeni Nonhle Mdakhi and more.

Kofo Adebiyi, VP Content at She Leads Africa says

“Young African women are incredibly ambitious, skilled and have a great deal to offer the world. Despite how awesome we are, we all struggle with moments of self-doubt. “Confidence in Action” is a unique year-long project to support women through these moments. We’re honoured to have a committed partner like Darling with us through the process.

For me, Confidence in Action has been about making bold asks and constantly challenging what I think the limits are. I hope that through this project, women across Africa learn what Confidence in Action looks like for them and make bold moves at work, school and wherever they find themselves across the world.”

To learn more about the She Leads Africa x Darling campaign, please visit www.confidentdarling.com

Read Also: MTN’s Graduate Development Program to Take 80% Women and 20% Men

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