Lunchables Snackables: A Modern Twist on an Iconic Snack
As the hustle and bustle of modern life continues to demand more convenient dining options, a beloved 1980s snack is getting a contemporary update. The Kraft Heinz company has reimagined Lunchables with a new portable format, perfect for families on the go looking for quick meal solutions.
Introducing Snackables, a double snack pack designed for convenience. Splitting in half to allow for easy enjoyment of a fast, fresh, and satisfying mid-meal break, this revamped Lunchables packaging is exclusively crafted to create two separate snacks. Snackables combines cheese, crackers, and other delectable bites in a dual-compartment pack designed to cater to modern snack moments loved by both kids and parents alike.
In response to the surging popularity of mini, snackable food formats and the fact that nearly half of Americans now snack 2-3 times per day, Lunchables is bringing its signature mix-and-match experience to a new occasion. Each Snackables pack offers 5 grams of protein and brings together cheese, crunchy crackers, and popular, poppable bites like fruit snacks and chocolate chip graham crackers.
Available in two varieties, the cheddar cheese version pairs with crackers and Welch’s® Reduced Sugar Mixed Berry Fruit Snacks, while the Colby Jack cheese option comes with mini crackers and mini chocolate chip graham crackers. Director of Marketing for Lunchables, Brittany Piszynski, shared, “For decades, Lunchables has been a kid-loved, parent-approved offering for lunchtime, snacktime, and all other moments in between. As our fans’ snacking habits evolve, we saw an opportunity to bring something new to the table with Snackables.”
To further innovate the snacking experience, Lunchables will debut a playful twist on the classic charcuterie board in June with the launch of Lunchables Snackables CharcuteRING. Aligning with National Best Friends Day on June 8, this wearable snack ring allows consumers to stack and enjoy their favorite bites in a fun, trend-driven manner.
Snackables is now available in most retailers nationwide for $2.99 per pack, offering a modern solution for busy individuals seeking a convenient and satisfying snack option.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.