With the announcement of Monster’s new FLRT drink line targeting women, fans of the energy drink brand were left divided. The upcoming release promises vibrant, fearless, and fun energy drinks made with better-for-you ingredients like zero sugar, no crashes, and no compromises. Expected flavors include Berry Tempting, Guava Lava, Strawberry Fling, and Sunset Squeeze, set to launch in 2026.
Despite some fans expressing excitement for the new FLRT drinks, many criticized Monster for its gendered marketing approach. Social media backlash ensued, with comments questioning the need for gender-specific drink flavors in the modern age and expressing disappointment with the perceived exclusion of male fans. Others poked fun at the concept, highlighting the universality of energy drinks like Monster.
A viral TikTok critiqued the gendered marketing of the FLRT line, questioning why Monster felt the need to create a separate brand for women when everyone already enjoys their drinks. The simplicity of the designs was called into question, with the TikTok creator emphasizing that gendered marketing is unnecessary in the beverage industry.
In response to the news, female fans of Monster expressed their loyalty to the original drink lineup, noting their preference for the current designs over the new FLRT cans. Comments highlighted the existing appeal of Monster’s cans, especially flavors like Ultra Fantasy Ruby Red and Juiced Monster Monarch, which are already considered cute and feminine.
As of now, Monster has not addressed the backlash surrounding the FLRT drink line. The response from fans underscores a larger conversation about gendered marketing in the beverage industry and the importance of inclusivity and representation in product branding. Whether the FLRT line will resonate with consumers remains to be seen, but the controversy surrounding its release sheds light on the evolving landscape of marketing to diverse audiences.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.