In 2024, Netflix kicked off a three-year deal by streaming two Christmas Day games.
The second game took place in Houston, where Beyoncé stole the show during halftime, performing songs from her “Cowboy Carter” album for the very first time.
But before diving into those jaw-dropping performance details, there’s one burning question everyone’s asking: How much did Beyoncé get paid for Netflix’s NFL halftime show?
How much did Beyoncé get paid for Netflix’s NFL halftime show?
For some context, Beyoncé signed a major three-project deal with Netflix in 2019, worth an impressive $60 million.
Her first project with the streaming giant was “Homecoming: A Film by Beyoncé,” a documentary that highlighted her iconic 2018 Coachella performance.
According to Variety, she made around $20 million for the Homecoming film, so it’s very likely that her Netflix NFL halftime performance also earned her a substantial $20 million paycheck.
As of now, neither Beyoncé nor her company, Parkwood Entertainment, nor Jesse Collins Entertainment, have commented on her earnings for the halftime show.
Olekanma Favour is a resourceful, self-motivated, and result-driven writer with a passion for crafting compelling narratives and insightful content. She loves tackling complex topics and weaving engaging stories.
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