Hershey’s gets in on the Winter Olympics excitement with an exclusive chocolate release. Just in time for the Milano Cortina 2026 Winter Olympics, Hershey’s unveils its Gold Medal Chocolates, a limited-edition series that celebrates the upcoming games. Each chocolate medal is crafted from Hershey’s famous milk chocolate and wrapped in gold foil, mirroring the look of real Olympic medals. This special release offers fans a moment of happiness and a taste of victory.
To complement the launch, Hershey’s unveils a brand new creative campaign featuring prominent Team USA athletes. The campaign, titled “Hershey’s. It’s Your Happy Place,” showcases the stories of athletes like Brenna Huckaby, Erin Jackson, Hilary Knight, Jason Brown, and Jordan Stolz. These athletes share authentic moments of happiness, both in their victories and everyday experiences, reflecting the brand’s focus on bringing joy to its consumers.
In a heartwarming twist, Hershey’s surprises the athletes by bringing their loved ones on set to share what they wish for them. The answer is unanimous: happiness. This emotional touch highlights the importance of shared moments and personal connections in finding joy, a core message of Hershey’s new campaign.
Chief Growth Officer Stacy Taffet shares, “Happiness is in the moments we share, not just the milestones we achieve. Hershey’s aims to bring fans their own golden moments of joy, both on and off the podium.” The brand’s objective is to elevate everyday experiences to a status of gold, resonating with consumers on a personal level.
The limited-time offer extends beyond the campaign, with the first 400 visitors to Hershey’s Chocolate World and Times Square locations receiving a free Chocolate Medal on February 7. For those who miss out, the chocolates will be available for purchase via the TikTok shop on February 13 and online Hershey’s Store on February 14, while supplies last.
Hershey’s innovative campaign and exclusive chocolate release mark a new chapter for the brand as it continues to connect with fans through moments of joy and celebration. As the Winter Olympics draw near, Hershey’s invites consumers to savor the sweet taste of victory and happiness in every bite of their special Gold Medal Chocolates.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.