Miami-based sisters Coco and Mafe Cabezas recently appeared on the hit TV show “Shark Tank” and struck a deal with KIND Snacks founder Daniel Lubetzky for their frozen food brand TOAST-IT.
Relocating from Venezuela to Miami, the sisters identified a void in the market for genuine, wholesome, and convenient Hispanic foods. Inspired to remedy this, they established TOAST-IT, offering their cherished dishes from home to a delighted audience.
They began with arepas, a maize dough filled with various ingredients, and expanded their offerings by creating pandebonos, a Colombian bread made of cassava starch, cheese, and eggs, along with yuca arepas made from yuca root and cheese. The sisters self-funded their business until last year when they received their first round of funding.
The sisters caught the attention of “Shark Tank” producers by selling their passion for their product and their desire to bring authentic Hispanic foods to the US market. They also had a compelling backstory of moving to the US from Venezuela and missing their favourite foods from home.
They were able to get a deal of $150,000 for 20%. The sisters’ story is an inspiring example of how recognizing a gap in the market and creating a unique product can lead to success.
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