Bitsbox, a coding subscription box for kids, gained popularity after appearing on Shark Tank in 2017. Despite not securing a deal, the company witnessed a significant increase in sales following the show. Founded by Scott Lininger and Aidan Chopra, who left their jobs at Google to make coding fun and easy for children, Bitsbox has since expanded its products and reach.
Bitsbox offers monthly coding projects for kids aged 6-12, teaching real coding languages and gradually increasing in complexity. The curriculum aims to spark early interest in computer science and foster problem-solving skills. Through a subscription service, families receive coding projects, fun stickers, and access to the Bitsbox website, where kids can see their code in action.
The company’s innovative approach involves hands-on projects, interactive learning experiences, and a video studio for easy-to-follow coding lessons. Bitsbox has also partnered with schools and educators to introduce coding concepts in the classroom. Additionally, they have expanded their offerings beyond the subscription box model to include coding kits for family vacations and business trips, as well as products for adult beginners looking to learn coding in a playful way.
Despite not receiving a deal on Shark Tank, Bitsbox continued to thrive and grow. The company saw a significant increase in sales, tripling its business in just one month after the show aired. By 2023, they were generating $12.5 million annually and becoming a top name in teaching kids to code.
Bitsbox’s impact extends to the educational sector, as more schools have adopted their platform for STEM programs and after-school clubs. The company’s collaborations with educational institutions have helped reach a wider audience and make coding education more accessible.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.