Virgin Magic: Marrakech Farm meets Atlas Mountains Oasis

Envision stepping into a world where the vibrant energy of Marrakech meets the tranquil serenity of the Atlas Mountains, creating the perfect balance for your 2027 travel plans. A new Moroccan sanctuary is on the horizon, courtesy of Sir Richard Branson and Virgin Limited Edition, offering a unique oasis just a short distance from the bustling city. This exclusive 37-suite property, nestled within a sprawling 10-hectare organic farm, exudes a chic, private agricultural estate vibe rather than a typical resort atmosphere.

Embrace the essence of “farm-to-table luxury” at this haven, with three on-site restaurants sourcing seasonal produce directly from the surrounding orchards and gardens. For those seeking a bit of mystery, a speakeasy bar is in the works, promising a sophisticated spot for a nightcap. While Kasbah Tamadot has long been synonymous with mountain luxury, this new estate offers a distinct reset, serving as a peaceful buffer between urban excitement and mountain tranquility.

Start your day exploring the vibrant souks of Marrakech before returning to unwind by the expansive 40-meter swimming pool or indulging in a traditional Moroccan hammam on the estate grounds. For the more active traveler, options abound, from horseback riding to tennis and the trendy sport of padel. The property is designed to cater to both relaxation and adventure, providing a perfect blend for every type of traveler.

Joe Margison, CEO of Virgin Hotels Collection, emphasizes the Virgin magic deeply rooted in Berber tradition through this project. By early 2027, guests will have the opportunity to experience the lush luxury of the Marrakech farm before venturing uphill to the rugged beauty of the Atlas Mountains, creating a truly unforgettable twin-center trip. Bookings are set to open in September 2026, ensuring that Morocco remains a coveted destination for years to come, whether you’re seeking a solo escape or a memorable girlfriends’ getaway.

Dynamic and captivating, this new Moroccan property from Virgin Limited Edition promises a unique blend of culture, luxury, and adventure, making it an enticing choice for modern travelers. With attention to detail, a focus on sustainability, and a commitment to offering a one-of-a-kind experience, this sanctuary is set to redefine luxury travel in Morocco for years to come.

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