At a recent exclusive event, Liquid Death, the boundary-pushing beverage brand known for their heavy metal-inspired canned water, unveiled their latest collaboration that is sure to make waves in the industry. Partnering with wine brand 19 Crimes, Liquid Death introduced Severed Red, a limited-edition red wine with a twist that is taking the wine world by storm.
The Severed Red wine, described as smooth and rich with undertones of toasted hazelnut, coconut, and violet, stands out not only for its bold flavor profile but also for the unique inclusion of a drop of Liquid Death Mountain Water in every bottle. This unexpected addition sets Severed Red apart from any other wine in either 19 Crimes or Liquid Death’s lineup, appealing to those who crave a refreshingly distinctive beverage experience.
In a clever tie-in to the collaboration, 19 Crimes has charged Liquid Death’s mascot, Murder Man, with the crime of “Murdering Thirsts” in their promotional campaign. This playful nod to both brands’ edgy personas adds a touch of humor to the partnership, showcasing the rebellious spirit behind Severed Red.
Adding to the intrigue of Severed Red is the scannable QR code on each bottle, which offers an augmented reality experience featuring Murder Man’s most notorious crimes. This interactive element reflects 19 Crimes’ commitment to breaking traditional wine conventions and creating limited editions that challenge the status quo, a sentiment echoed by Jon Solimando, Global Director of 19 Crimes.
Dan Murphy, SVP of Marketing at Liquid Death, expressed his excitement for the collaboration, highlighting the seamless integration of Murder Man into the 19 Crimes universe. This unexpected pairing serves as a testament to the evolving landscape of both the wine and beverage industries, where creativity and innovation reign supreme.
Available for a limited time on 19 Crimes’ official website, Severed Red promises to be a coveted addition to any wine enthusiast’s collection. With its bold flavors, unique twist, and edgy branding, this collaboration between Liquid Death and 19 Crimes is sure to leave a lasting impact on the industry.
In a world where boundaries are constantly being pushed, Severed Red stands out as a testament to the power of collaboration and creativity. Its unexpected combination of flavors, playful branding, and interactive elements make it a must-have for those seeking a truly unique wine experience.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.