The 2026 Michelob Ultra ad for the Super Bowl is a star-studded affair both in front of and behind the camera. It features Lewis Pullman, alongside two Olympians and Hollywood legend Kurt Russell. Pullman, who plays the role of Gregory, was excited to work with Russell, especially since he directed the commercial. Pullman expressed his enthusiasm for the campaign, stating that there were no downsides to the experience.
In the ad, Pullman is joined by Olympic gold medalist Chloe Kim, former NHL star T.J. Oshie, and Kurt Russell as the “ULTRA Instructor.” Pullman described his role as Gregory as one of his greatest to date, playing the mentee to Russell’s instructor character.
Russell, in his first Super Bowl commercial, shared his excitement about working with Michelob Ultra. He highlighted the importance of mentors in helping athletes unlock their competitive spirit, whether it’s on the slopes or going for Olympic gold.
The ad follows the story of Greg, an amateur skier who receives guidance from the Ultra Instructor, played by Russell, to improve his skills both on the slopes and in life. The ad culminates in a race where Greg impresses his friends with his newfound abilities.
The commercial was directed by Joseph Kosinski, known for his work with Brad Pitt. Pullman was drawn to the project not only for the opportunity to work with Kosinski and Russell but also for the story’s focus on friendly competition.
Overall, the 2026 Michelob Ultra ad combines star power with a heartwarming message about the importance of mentors and the power of healthy competition, making it a standout moment during the Super Bowl.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.