As National Margarita Day approaches, Topo Chico is making waves with exciting news. The Coca-Cola brand of sparkling mineral water has just revealed that it will be extending its partnership with Molson Coors Beverage Company. This renewal comes as Topo Chico celebrates the one-year anniversary of its successful launch of Topo Chico Hard Margarita and Margarita Max.
According to Liz Cramton, senior director of marketing for flavor & RTDs at Molson Coors Beverage Company, the focus of Topo Chico Hard has always been on trusting your own taste and enjoying refreshment on your own terms. After the positive response to last year’s Topo Chico Hard Margarita FAB, the brand is confident in expanding its margarita-flavored lineup. This expansion will stay true to what makes Topo Chico Hard unique, such as its iconic glass bottle and innovative flavors.
The latest development sees a shift towards aligning the flavored alcohol beverages more closely with the original inspiration. Additionally, the Strawberry Hibiscus flavor is getting a makeover with a bolder, higher-alcohol iteration.
In a significant move, Topo Chico Hard Margarita Flavored Alcohol Beverage (FAB) will now be available in a six-pack of glass bottles for the first time ever. This includes not only the original ready-to-drink margarita flavor but also the Tropical Mango and Strawberry Guava varieties.
The brand’s line of flavored alcohol beverages features real lime juice, added minerals for a crisp finish, and flavored alcohol instead of distilled spirits. With 6 percent alcohol by volume (ABV), the drinks promise the same balance of sweet-tart lime flavor that fans love, now packaged in a more premium, ready-to-enjoy experience.
The new glass bottles aim to meet the growing demand for high-quality, ready-to-enjoy options and emphasize the importance of details. The Strawberry Hibiscus MAX FAB, with a stronger flavor profile, will be available exclusively in a 24-ounce can alongside the original Margarita MAX.
While Molson Coors is recognized for its low-carb beers and popular ales like Blue Moon, the company is also catering to other consumer trends with brands such as Vizzy Hard Seltzer, Five Trail whiskey, ZOA Energy, and the beloved Topo Chico Hard. The revamped offerings are set to hit shelves at select retailers in the coming weeks, with the new Topo Chico Strawberry Hibiscus MAX FAB already available nationwide. For more information on where to find these products, consult the official product locator on the Topo Chico Hard website.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.