Step into a world where softness and color reign supreme – the ’90s nostalgia wave is back, and it’s groovier than ever. If your childhood memories are filled with collecting plush fashionistas sporting signature yarn hair, get ready to pass on that magic to a new generation. Manhattan Toy has officially announced the revival of Groovy Girls, the iconic doll line that once defined cool for Millennial and Gen Z kids.
At the North American International Toy Fair in the heart of New York City, the reimagined Groovy Girls collection made a dazzling debut this week. Proving that some toys truly stand the test of time, this relaunch aims to modernize a brand that once generated a staggering $141 million in sales and sold over eight million dolls at its peak.
Introducing the new squad for 2026 – five fresh faces that have been reimagined to celebrate the diverse world children live in today. These characters maintain the huggable soft-body construction that made them stand out in 1998, but with a major glow-up.
Meet Rose, a star athlete and style icon; Saige, a sweetheart with endless energy and a soft spot for furry friends; Poppy, top of her class and always ready to lend a helping hand; Iris, all about fun, flair, and everything pink; and Daisy, with a heart as warm as the sunshine, tending to her garden in floral overalls.
While the dolls still sport their signature styleable yarn hair with bold streaks of color, there’s a new feature for 2026: magnetic hands. This upgrade allows for a whole new level of interactive play, allowing the dolls to hold accessories, “hold hands” with friends, or carry their magnetic pets.
Kelly Anderson, Vice President of Marketing at Manhattan Toy, shares, “Groovy Girls have always been more than just dolls; they’re characters that kids connect with, stories waiting to be told. We’ve designed this new collection to reflect the world kids see around them today – full of diversity, color, and possibility – while keeping the playful essence that made Groovy Girls so popular in the first place.”
For those who remember the original launch in 1998, Groovy Girls were ahead of their time – soft, diverse, and with realistic body shapes. With the 2026 relaunch, nostalgia parents will find familiar items like outfits, pets, and furniture, now updated with magnetic compatibility to cater to the modern “Kidult” market.
Whether you’re attending Toy Fair New York or eagerly awaiting their arrival at specialty retailers and online in May 2026, the new Groovy Girls are set to make a splash. Each 13-inch posable doll is crafted for children ages 3 to 6 and will retail for a suggested price of $29.99. So get ready to dive back into a world of softness, color, and endless possibilities with Groovy Girls.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.