The Resurgence of Twilight Nostalgia: Ashley Greene Returns for Scentbird Ad

The return of the Twilight era is sparking nostalgia among millennial fans as original star Ashley Greene makes a comeback in a new ad for Scentbird. The perfume brand resurrected the beloved character Alice Cullen in a throwback to promote their movie-inspired scent.

The Stephenie Meyer book-turned-movie franchise is revisiting its roots with major brands like ColourPop releasing Twilight-inspired makeup collections. Scentbird has also joined in, crafting a unique scent inspired by the film. Their Twilight collection was announced last week, with Ashley Greene reprising her role as the official spokesperson.

In a captivating video shared on Instagram, Greene is seen sitting at a mirrored vanity, spraying the new scent and instantly being transported back in time. Dressed head-to-toe as Alice, she recites one of her most iconic lines, “Oh, you do smell good.”

Fans of the Twilight series would immediately recognize the scene where Bella arrives at the Cullen home for the first time, with Edward warning his family not to act strangely. Rosalie chimes in, noting she can smell Bella from a mile away.

Seeing Greene back in her original costume evoked a sense of pure nostalgia for fans, with one commenting, “Straight to nostalgia.” Others expressed disbelief, with comments like, “I don’t believe she dressed up for this,” and “This is now a core memory!”

On Scentbird’s website, fans can see that the packaging of the Twilight collection is a nod to 2008, featuring the original motion picture book cover and forest-inspired blues that many will remember.

The scent is described as “butter-soft” florals blended with plum butter, macadamia, moon flower, creamy woods, and tuberose. Scentbird captures the essence of the Twilight Saga, emphasizing a love that defies the break of dawn.

In a modern women’s lifestyle magazine, Ashley Greene’s return as Alice Cullen in the Twilight-inspired ad for Scentbird brings a touch of nostalgia to fans while capturing the essence of the beloved franchise.

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