Are you watching the Super Bowl for the game or the halftime show? Perhaps it’s the commercials that have captured your attention. For over thirty years, the NFL has become known for airing eccentric and entertaining commercials during the big game. It’s the perfect opportunity to showcase creativity on a global stage, with an audience of over 100 million viewers. With so many memorable ads to choose from, it’s difficult to pick the best, but there are definitely some that stand out.
Recently, FOX Sports ranked the top 10 Super Bowl commercials of all time, highlighting the most unforgettable ads in history. One particular commercial has set the bar for what a Super Bowl commercial should be. Ranked above iconic ads like the 2000 Budweiser “Whassup!” commercial and the 1980 Coca-Cola “Hey Kid, Catch!” ad, Apple’s “1984” takes the top spot.
Apple’s commercial, which aired during Super Bowl XVIII, was a clever play on George Orwell’s dystopian novel “1984.” The ad featured English athlete and actress Anya Major as she rebels against a totalitarian regime, smashing a screen broadcasting a “Big Brother” figure to a captivated audience. The message was clear: Apple was breaking norms and introducing cutting-edge technology to the world.
Directed by Ridley Scott, the ad received critical acclaim and numerous industry awards, including the 1984 Clio Award and the Grand Prix at the Cannes Lions International Advertising Festival. “Advertising Age” named it the “Commercial of the Decade” in the 1980s.
The impact of Apple’s “1984” commercial still resonates today, showcasing the power of creativity and innovation in advertising. It serves as a reminder of the significance of pushing boundaries and challenging the status quo in the world of marketing.
In a sea of Super Bowl commercials, Apple’s “1984” remains a standout example of how a single ad can capture the attention of millions and leave a lasting impact on viewers.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.