Discover why loyal cruisers are celebrating a major shift in the industry. In early 2026, Royal Caribbean Group will introduce Points Choice, a program that allows travelers to earn loyalty points across its three brands—Royal Caribbean, Celebrity Cruises, and Silversea—without being tied to just one. This innovative approach gives cruisers the flexibility to choose which loyalty program to credit for their sailings, regardless of the brand they choose.
Royal Caribbean Group CEO Jason Liberty shared his excitement about Points Choice, describing it as the next evolution of the brand’s loyalty program. This new initiative builds on the success of status match, offering guests the ability to apply loyalty points to their preferred brand within the Royal Caribbean Group family.
For cruisers who typically sail with one brand but want to try another, Points Choice is a game-changer. Instead of splitting loyalty progress across multiple programs, travelers can now consolidate their points and choose the program that best suits their needs for each trip. This newfound flexibility has been met with enthusiasm from cruisers, who appreciate the opportunity to tailor their loyalty efforts based on their individual preferences.
Fans in the midst of a status climb are particularly thrilled about the prospect of continuing their progress with their preferred brand while exploring new options within the Royal Caribbean Group portfolio. Whether it’s reaching new milestones with Royal or experiencing the luxury of Silversea, Points Choice opens up a world of possibilities for loyal cruisers.
While there are limitations to the program, such as the inability to merge past cruises or instantly jump tiers, the overall response has been positive. Compared to recent loyalty enhancements in the travel industry, Points Choice stands out for its consumer-friendly approach. As one comment aptly put it, this change benefits the consumer, a refreshing shift in the loyalty landscape.
In a world where loyalty programs often dictate consumer choices, Points Choice offers a welcome change for cruisers seeking flexibility and freedom in their travel rewards. With the ability to earn and apply loyalty points across multiple brands within the Royal Caribbean Group family, loyal cruisers can now enjoy a seamless and rewarding experience, regardless of the brand they choose to sail with.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.