When “That’s the Way Love Is” by Bobby ‘Blue’ Bland claimed the top spot on the U.S. Billboard R&B chart on March 10, 1963, it marked a defining moment in the singer’s illustrious career. Over six decades later, this soulful ballad still resonates, serving as a poignant reminder of the emotional depth that characterized early 1960s rhythm and blues.
Released in late 1962 on Duke Records, this track quickly rose to fame as a double-sided hit alongside “Call on Me.” By early 1963, it had captured the hearts of listeners across the country, peaking at No. 22 on the pop chart and introducing a wider audience to Bland’s expressive vocal style. Recognized as one of the standout tracks from the album “Call on Me/That’s the Way Love Is,” released around June 1963, this song continues to leave a lasting impact on those who listen.
Crafted by Deadric Malone, an alias for Duke Records owner Don Robey, the song seamlessly weaves together blues storytelling with soulful orchestration. Accompanied by Joe Scott’s arrangement, the track exudes a polished feel with sweeping horns and a smooth rhythm section that beautifully complements Bland’s emotionally charged delivery.
What truly sets this record apart is Bland’s unique voice. His rich baritone effortlessly transitions between smooth crooning and powerful gospel-style bursts. Listeners are captivated by his dramatic phrasing and the signature growl that punctuates his lines, defining his recordings from the early 1960s.
The lyrics of the song eloquently capture the ebbs and flows of romance in simple yet relatable terms. Bland’s portrayal of love shifting from joy to heartbreak overnight strikes a chord with many, resonating with their own experiences.
Music historians often credit this track with shaping the soul-blues sound that gained popularity during that era. Its fusion of gospel emotion, blues storytelling, and polished studio arrangements would go on to influence countless artists who followed in Bland’s footsteps.
Despite his passing on June 23, 2013, at age 83 in Germantown, Tennessee, Bland’s legacy lives on through his timeless songs. Nearly six decades since its chart-topping success, “That’s the Way Love Is” continues to remind us why Bobby Bland’s voice remains an enduring symbol in the history of rhythm and blues.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.