Starbucks has introduced a new rewards program, unveiling three exclusive “secret” beverages available only to members. The popular coffee chain had previously announced updates to its loyalty program in January, including new ways to redeem rewards and a tiered system. Now, in celebration of the program’s launch, Starbucks is offering these unique drinks for a limited time, just in time for upcoming promotions like Triple Star Day and Free Mod Monday.
The new rewards program promises more personalized benefits, greater earning power, and exclusive offers for members. Existing members can check their tier in the Starbucks mobile app or their associated email. To access the exclusive beverages, users can visit the Secret Menu page in the app. Each tier-inspired drink offers a unique flavor profile, but customers are free to choose any regardless of their tier level.
In addition to the new rewards system, Starbucks is hosting its first Triple Star Day on Wednesday, March 11, where customers can earn three stars for every dollar spent. Following this promotion, Free Mod Monday will be introduced, allowing loyalty members to customize any beverage on the menu once a month at no extra cost. These updates are part of a series of refreshing changes that Starbucks has implemented, including new menu items, seasonal drinkware, and test seating arrangements in select stores.
The first half of Starbucks’ spring menu has already been released, featuring new drinks like the Cannon Ball stir and energy refreshers. The company has also announced plans to replace its to-stay mugs and introduce updated seating options in certain locations. With these innovations and exclusive rewards, Starbucks customers have a lot to look forward to in the coming months.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.