Reese’s, the beloved candy brand, is delighting fans with the return of a peanut butter cup flavor that gained attention upon its initial release last year. As Easter festivities come to a close, Hershey Company’s egg-shaped Reese’s treats are disappearing from store shelves, but fear not, as the candy maker is introducing not one, but two returning favorites.
Inspired by classic lunchtime meals, Reese’s is bringing back the Reese’s Marshmallow Cup after a nearly 20-year hiatus. Additionally, the more divisive Reese’s Strawberry PB&J Cup is making a comeback, much to the excitement of fans.
According to Melissa Blette, senior brand manager at Reese’s, the decision to reintroduce these nostalgic flavors is a way to inject fun and excitement back into lunchtime, combining beloved flavors with the iconic peanut butter cup in a unique and unmistakable way.
The Strawberry PB&J Cup features the classic milk chocolate and peanut butter combo of the original Reese’s Peanut Butter Cups, with an added layer of sweetness from the strawberry filling. This flavor was a hit when it first debuted in 2025, and its return is sure to be met with enthusiasm from candy lovers.
The revamped Reese’s lineup will be available for a limited time nationwide, in various sizes ranging from Standard Big Cups to Snack Size Bags. Fans can indulge in these nostalgic treats while supplies last.
In a world that sometimes feels mundane and routine, Reese’s is here to shake things up with their innovative candy flavors, bringing a touch of nostalgia and excitement to everyday snacking. Indulge your sweet tooth and take a bite into the past with Reese’s returning favorites.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.