Pure Leaf is jumping on a major trend with the introduction of its first-ever functional beverage line. The celebrity-favorite brand is unveiling a new addition called Pure Leaf Mental Focus, which highlights the health benefits of tea with a key ingredient: L-theanine. This amino acid, naturally found in black and green tea leaves, is said by experts to combat brain fog, enhance mental clarity, reduce anxiety, and aid in sleep.
“Functional drinks are no longer niche. People are seeking products that fit into their busy lifestyles,” remarked Zach Harris, vice president and general manager of Pepsi Lipton Tea Partnership North America.
Pure Leaf’s latest offering, Pure Leaf Mental Focus, goes beyond the traditional flavors of iced tea by providing additional benefits. The new recipe includes real brewed tea, zero sugar, no calories, 69 milligrams of caffeine per 12-ounce serving (from black tea), and added amino acids to support attention and focus in the midst of daily distractions. It is presented in two fruity, lightly carbonated flavors: Peach and Raspberry.
To spread the word about the launch and celebrate the new permanent product, Pure Leaf collaborated with Olympian Jordan Chiles for its debut campaign. Chiles emphasized the importance of maintaining focus in a fast-paced environment and touted Pure Leaf Mental Focus as a key tool in her daily routine.
Pure Leaf Mental Focus is now available for purchase in single 12-ounce cans or packs of six at major retailers nationwide. This new line of sparkling functional iced teas with zero sugar aims to provide consumers with a refreshing beverage option that not only tastes great but also offers added benefits for mental clarity and focus.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.