As the gentle breeze heralds the arrival of spring and the promise of warmer days ahead, Easter looms on the horizon, bringing with it a whirlwind of family gatherings, church events, and delectable sweets to indulge in. With Sunday, April 5 just around the corner, the festive spirit is in the air, paving the way for a season of celebration.
And in exciting news, The Icee Company and Just Born Inc., creators of the beloved Peeps marshmallow treats, have joined forces once again to bring back their limited-edition Peeps Marshmallow-Flavored Icee for a second year. Following the success of last year’s release, fans across the nation now have the chance to experience the magic of this sweet, heavenly creation once more.
Back by popular demand, this iconic collaboration between Icee and Peeps combines the signature frozen drink of Icee with the unmistakable sweetness of marshmallows, creating an Easter-themed treat that captivates the senses. Kimmra Hingher, vice president of marketing at Icee, shared, “This flavor was one of our most popular seasonal releases last spring, and we’re thrilled to bring it back this year.”
With over 20 recurring varieties, including favorites like Froot Loops and Cotton Candy, Icee has a long history of creating crowd-pleasing flavors. The annual release of the Peeps flavor feels like a natural addition to their lineup, adding a touch of nostalgia and sweetness to the season.
Available for a limited time only, the Peeps Marshmallow-Flavored Icee can be found at major movie theaters, convenience stores, and retailers nationwide, with select Target locations also carrying the special treat. While there is no official end date listed for this release, it’s recommended to grab yours as soon as you spot it near you, making any moment the perfect excuse for an Icee break.
Nicole Nimeh, licensing and direct-to-consumer manager at Just Born Inc., expressed, “For generations, Peeps have been part of spring traditions. Bringing back this flavor in Icee form for a second year allows us to continue celebrating the season with fans.” To stay updated on new flavors and future collaborations, visit icee.com and follow Icee on social media.
In a world where trends come and go, the Peeps Icee manages to bridge the gap between nostalgia and innovation, offering a delightful twist on a classic favorite that resonates with fans of all ages. Embracing the spirit of the season, this limited-edition treat is a sweet reminder of the joy and festivities that come with Easter.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.