Papa Johns has recently announced the testing of a new pizza dough, inspired by the growing trend of wellness-driven choices among consumers. This innovation comes in the wake of the popularity of protein-infused products like Protein Cold Foam, Protein Milk, and even protein popcorn. Senior Vice President of Brand Marketing Shivram Vaideeswaran expressed the brand’s commitment to meeting the demand for protein-packed meals that are both satisfying and delicious.
The new Protein Crust pizza from Papa Johns features an 8-inch personal pizza with up to 55 grams of protein, made with high-quality ingredients and free from artificial colors or flavors. While the brand did not provide specific details about the source of the added protein in the crust, similar recipes have used high-protein flours or cauliflower to enhance the nutritional content.
Papa Johns has developed two recipes using the Protein Crust, which will be tested with fans during an exclusive limited-time launch. Mark Gabrovic, Vice President of Culinary at Papa Johns, highlighted that the crust alone delivers 23 grams of protein and is complemented by premium ingredients for a balanced and flavorful meal. The brand offers two options for customers to try: The Meats with savory sausage and pepperoni, and The Veggie with mushrooms, green peppers, and onions.
The new Protein Crust Pizza is currently being tested exclusively in the Atlanta metro area for Papa Johns rewards members. Those interested can visit the participating store on January 21st to try out the new offering on a first-come, first-served basis. Local members will receive notifications through the Papa Johns app about the location and details of the exclusive launch.
In the competitive world of quick-service restaurants, Papa Johns is taking a bold step by introducing a protein-infused pizza dough, catering to the evolving preferences of health-conscious consumers. The brand’s commitment to providing satisfying and nutritious options reflects a growing trend in the culinary landscape.
In a bid to appeal to a more wellness-driven customer base, Papa Johns aims to offer innovative and delicious choices that align with modern dietary preferences. As the brand continues to evolve its menu offerings, the Protein Crust Pizza represents a strategic move to cater to the changing tastes of today’s diners.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.