Meghan Markle kicked off the month with a bang, celebrating the sold-out launch of her lifestyle brand, As Ever.
Everything flew off the shelves in under an hour, and the 43-year-old Duchess of Sussex couldn’t have looked more thrilled, calling it just the beginning of the journey.
While some wonder how she balances being a brand founder and a mom of two, it turns out Meghan keeps things grounded with a simple 10-word mantra that guides her business moves.
In a new interview with Inc., the Duchess shared the mantra that keeps her grounded: “If it takes five minutes to do it, do it.”
She explained that knocking out quick tasks right away helps her avoid ending the day with an overwhelming to-do list.
Meghan also told The New York Times that her current business ventures including her brand give her the flexibility to juggle work and parenting in a way that actually works for her.
Speaking about her new brand, Meghan said, “I need to work, and I love to work.”
After her product line sold out last week, the Duchess is reportedly already prepping the next drop of As Ever goods; think spreads, crepe mixes, teas, and flower sprinkles.
No word yet on when the restock is coming, but fans are watching closely.

Olekanma Favour is a resourceful, self-motivated, and result-driven writer with a passion for crafting compelling narratives and insightful content. She loves tackling complex topics and weaving engaging stories.
When she’s not writing, Olekanma enjoys immersing herself in a good book, exploring new cuisines, and discovering new cultures.