Meghan, Duchess of Sussex, has relaunched her lifestyle brand, now called As Ever, and introduced a new website that features what seems to be a rare photo of her daughter, Lilibet.
She announced this exciting news in an Instagram post on Monday.
In her video, she expressed her surprise at keeping this a secret for so long, mentioning that her show is set to release in two weeks, along with her business, which has sparked curiosity.
She shared that she had originally thought of the name “American Riviera,” inspired by her neighborhood, but felt it was too limiting.
The Duchess revealed that she secured the new name, As Ever, in 2022 and has been eager to share it.
As Ever reflects her long-standing passions for cooking, crafting, and gardening, which she hasn’t been able to fully share in recent years.
She also confirmed that fruit preserves will continue to be part of the brand, humorously stating, “I think we’re all clear at this point that jam is my jam.”
This announcement comes just two weeks before the launch of her Netflix lifestyle series, “With Love, Meghan.”
Olekanma Favour is a resourceful, self-motivated, and result-driven writer with a passion for crafting compelling narratives and insightful content. She loves tackling complex topics and weaving engaging stories.
When she’s not writing, Olekanma enjoys immersing herself in a good book, exploring new cuisines, and discovering new cultures.