Meghan Markle has been hinting at the launch of her new lifestyle brand for a while, and on Monday, March 31, she finally shared some big news.
In an email from her company, the Duchess of Sussex announced that her As ever products will be available this week.
Originally, Meghan planned to release a home and lifestyle brand called American Riviera Orchard in early 2024, but she ran into trademark issues.
In February 2025, she rebranded the company as As ever, with plans to launch this spring.
“I’ve always dreamed of finding simple ways to make everyday moments feel special,” Meghan wrote in her March 31 newsletter.
She shared that As ever is all about creating beautiful, meaningful products inspired by her home in Montecito, California—something people can bring into their own homes.
“I’m so excited to introduce the As ever collection to you this week,” she added.
The As ever website will sell the products, with the first collection featuring limited-edition wildflower honey, herbal teas, shortbread cookie and cake mixes, and the flower sprinkles Meghan used in her new Netflix series, With Love, Meghan.
“And of course, you’ll find the raspberry spread that started it all,” Meghan wrote in her newsletter, referring to her much-talked-about jam.
Olekanma Favour is a resourceful, self-motivated, and result-driven writer with a passion for crafting compelling narratives and insightful content. She loves tackling complex topics and weaving engaging stories.
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