In a first for Super Bowl history, SVEDKA is set to debut its inaugural Big Game commercial, with the spotlight on none other than Mark Ballas. The Dancing With the Stars champion is teaming up with the vodka brand to reintroduce the iconic Fembot, who has been on hiatus for 12 years, and introduce her new chrome companion, BroBot, in an AI-powered ad that will air post-halftime.
To complement the campaign, SVEDKA is launching a nationwide dance contest, spearheaded by Ballas, to get people moving and grooving. The three-time Mirrorball winner sat down for an exclusive interview to discuss his involvement, what viewers can expect from the futuristic ad airing during Super Bowl LX, and his advice for those looking to submit their choreography for a chance to win $10,000.
Opening up about why he was drawn to SVEDKA’s 2025 Super Bowl commercial, Ballas emphasized the celebration of dance as a universal experience that connects us all. He highlighted the message behind the campaign, emphasizing movement as a deeply human expression of identity and joy that should be accessible to everyone.
Teasing the vibe of SVEDKA’s upcoming Super Bowl spot, Ballas hinted at a bold, futuristic, and high-energy production that is sure to captivate viewers. Promising a visually striking and rhythm-driven spectacle, he expressed his excitement for a commercial that will inspire audiences to get up and dance themselves.
As part of the nationwide contest, SVEDKA is inviting adults 21+ to choreograph an original dance for the Fembot, with the chance to win $10,000 and a spot in the Super Bowl ad. Ballas shared that standout submissions will be those that showcase genuine authenticity and personal style, rather than just technical skill.
When asked for advice for non-dancers looking to enter the contest, Ballas emphasized that dance is about connection and confidence, encouraging participants to focus on enjoying the moment and expressing themselves authentically. He stressed the importance of letting the music guide you and embracing your unique movement style.
As for his own drink preferences, Ballas revealed that he enjoys fruity martinis or a classic Moscow Mule, reflecting his fun and lively spirit. Fans can join in on the excitement by submitting their best dance moves for a chance to be featured in SVEDKA’s Super Bowl ad and win the $10,000 cash prize.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.