Lovely Day for a Guinness: The Return of the Guinness x Van Leeuwen Dream Collab

In 1969, The Rolling Stones reminded us that we can’t always get what we want. But for fans of Guinness beer and sweet treats, sometimes dreams do come true. Enter the “dream collab” between Guinness and cult-favorite ice cream brand Van Leeuwen, bringing back a limited-time collaborative ice cream that combines the creamy ice cream from Van Leeuwen with the classic taste of Guinness stout and rich chocolate chunks.

Last July, Guinness and Van Leeuwen joined forces to create this unique ice cream flavor, aptly named Lovely Day for a Guinness. The packaging paid homage to Guinness’ branding with the iconic lyre, and fans were ecstatic. Taking to Instagram, they hailed it as a “dream collab,” expressing their excitement to try it and declaring their love for Guinness and ice cream.

“We’re always looking for ways to bring the bold flavor of Guinness to life in new formats, offering a modern twist to a timeless classic,” said Karissa Downer, Director of Guinness at the time. This collaboration was just another way for fans to come together over a Guinness and savor the lovely days of summer.

Now, as we head into warmer months, the flavor is back by popular demand. Van Leeuwen announced its return on Instagram, stating, “You loved it last year so we brought it back,” giving credit to Whole Foods Market for making it available exclusively. The official Guinness Instagram page joined in on the excitement, commenting, “Our day just got even lovelier,” as fans continued to express their joy and anticipation.

The resurgence of this unique ice cream flavor has ignited a frenzy among fans. Comments like “Good decision,” “Oh I need that,” and “Yaaaay! I can’t wait to pick it up!” flooded social media, with some fans already planning their trip to Whole Foods to get their hands on this delectable treat.

The return of the Guinness x Van Leeuwen ice cream collaboration is more than just a sweet treat. It’s a celebration of two beloved brands coming together to create something truly special. As fans eagerly await their chance to indulge in this delightful combo, one thing is clear – sometimes dreams really do come true, even in the form of a delicious scoop of ice cream.

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