The sun-drenched shores of Hawaii have always beckoned travelers with promises of paradise, but now the Aloha State has solidified its reputation as a pioneer in sustainable tourism. This year, Hawaii made history by becoming the first-ever recipient of the prestigious Travel Weekly Sustainability Leadership Award. This new honor recognizes destinations that prioritize eco-friendly practices, making it an integral part of the overall travel experience. The award was presented during the annual Travel Weekly 2025 Readers’ Choice Awards, a gala celebrating excellence in the travel industry.
In the eyes of Travel Weekly, Hawaii has set itself apart by integrating culture, land stewardship, and community alongside tourism, creating a harmonious balance that benefits both visitors and locals alike. Central to Hawaii’s recognition is the Mālama Hawai’i philosophy, which invites all travelers and industry professionals to “take care” of the islands’ land, people, and cultural heritage. Initiatives like the Mālama Hawai’i program and the Hawaii Meaningful Map, developed in collaboration with nonprofit Tourism Cares, encourage visitors to engage deeply with local communities and support conservation efforts. These tools connect travelers with community-driven experiences, volunteer opportunities, and responsible travel partners that prioritize environmental protection and cultural respect.
Hawaii Visitors and Convention Bureau President and CEO John Monahan views Mālama Hawai’i not as a mere campaign but as the guiding ethos for Hawaii’s brand. The goal is to attract mindful visitors who leave Hawaii better than when they arrived, fostering a deeper connection while creating a more meaningful vacation experience. The Hawaiian Legacy Reforestation Initiative’s Executive Director Jeff Dunster emphasizes the program’s unique opportunity for guests to give back through the restoration of Hawaii’s rarest native forests, leaving a lasting legacy for generations to come.
Industry professionals applaud Hawaii’s holistic approach to sustainability, which permeates every aspect of the tourism strategy, from visitor education to conservation efforts that support local economies and protect fragile ecosystems. Unlike traditional awards that recognize individual entities, the Sustainability Leadership Award celebrates an entire destination for its commitment to responsible tourism. It serves as a testament to Hawaii’s dedication to preserving cultural values, environmental stewardship, and community well-being.
Robyn Basso of the Hawaii Visitors and Convention Bureau proudly accepted the award on behalf of Hawaii, further solidifying the state’s role as a trailblazer in sustainable tourism practices. As the Aloha State continues to lead the way in embracing eco-conscious initiatives, it sets a shining example for destinations worldwide.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.