Easter candy shopping trends are as unique as the people enjoying them. Some opt for the classic appeal of chocolate, while others prefer the tangy sweetness of fruity treats. And with new data revealing what shoppers across the country are buying, it’s clear that there’s no one-size-fits-all approach to building the perfect Easter basket.
According to shopping data from Instacart, one candy reigns supreme nationwide, yet individual states have their own preferences. While many agree on a favorite, there are outliers who opt for classic chocolate bars or iconic bunny-shaped treats instead.
Reese’s Peanut Butter Eggs have secured the top spot as the most popular Easter candy in 38 states, a streak that has lasted four years and counting. Fans rave about the creamy texture and generous filling of peanut butter, some even claiming it surpasses the classic cup version.
Despite the widespread love for Reese’s, some states march to the beat of their own drum when it comes to Easter candy preferences. For instance, Hershey’s Milk Chocolate is the top choice in states like California and Maryland, while Lindt Gold Bunny Milk Chocolate takes the spotlight in Hawaii and Maine. In Washington, D.C. and South Carolina, Reese’s Peanut Butter Cups edge out the seasonal egg version, showcasing the variety of tastes across the nation.
Even when Reese’s doesn’t claim the top spot, its presence is undeniable, highlighting the strength of its loyal fan base and the enduring popularity of peanut butter confections.
In addition to regional preferences for chocolate treats, some areas have distinct affinities for other types of Easter candy. Jelly beans remain a classic favorite, particularly in the Midwest and Upper Plains states like Iowa and Minnesota. Meanwhile, chocolate bunnies have their own loyal following in states such as Hawaii, Vermont, and Rhode Island.
While chocolate dominates Easter shopping, fruity and sour candies make a notable appearance in many shopping carts. Items like Sour Patch Kids, Starburst Jelly Beans, and Nerds add a tangy twist to the traditional chocolate-heavy baskets, proving that there’s room for a diverse range of flavors in Easter celebrations.
As Easter approaches, the variety of candy preferences across the nation serves as a reminder of the unique ways people celebrate and indulge during the holiday season. Whether you’re a die-hard Reese’s fan or prefer a fruity treat, there’s no shortage of options to satisfy your sweet tooth this Easter.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.