The holiday season may still be a distant thought, but one of America’s most beloved holiday brands is already making big waves in the industry. The Elf on the Shelf has partnered with Disney for the first time, in an exclusive licensing collaboration revealed by Parade. The brand behind this iconic Christmas tradition, The Lumistella Company, has never before joined forces with such a significant entertainment giant.
In a groundbreaking move, a new Disney x The Elf on the Shelf collection is set to launch this fall, featuring popular Disney franchises like Mickey Mouse & Friends, Frozen’s Olaf, Disney Princesses, and Spider-Man reimagined through the enchanting world of Scout Elves. The collection will offer themed outfits, accessories, props, kits, and carriers priced between $12.95 and $25.95.
Pre-sales will kick off on Amazon in July before the official launch on September 15 at The Santa Store. The products will later become available at major retailers such as Target, Walmart, CVS, and Michael’s. Lumistella co-CEO Chanda Bell shared that the collaboration stemmed from families incorporating their elves into the characters their kids loved, showing inspiration from the original Elf on the Shelf Christmas Tradition story.
Rather than introducing entirely new narratives, the Disney additions aim to enhance the holiday experience families have with their existing elves. The collaboration seeks to let families celebrate the holidays by incorporating their elf into the fandoms they are passionate about.
The partnership with Disney was a natural fit, as many families already integrate Disney themes into their Elf on the Shelf traditions. The choice of Disney characters was deliberate, with Mickey and Minnie Mouse leading the collection, followed by Olaf from Frozen, Disney Princesses, and Spider-Man, catering to the interests of children today.
Looking ahead, Lumistella hopes to expand the collection in the coming years with more characters and stories. It will be exciting to see how this collaboration with Disney unfolds. Get ready to bring home your own Disney-inspired Elf on the Shelf this coming August.
Experience the magic of the holiday season with Disney and The Elf on the Shelf this year.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.