Formula 1 is taking the sports world by storm, with fans eagerly awaiting events, social media buzzing with driver profiles and fan experiences, and major brands joining in on the excitement with new collaborations. One of the most notable partnerships is Disney’s collaboration with Formula 1 in the “Fuel the Magic” campaign, which offers exclusive merchandise both in-person and online. The quality of the merchandise is so high that fans are willing to wait in long lines to grab a few pieces before the big races.
Looking ahead to the next Formula 1 weekend, Disney is ramping up its involvement in the sport by introducing a new line of merchandise and pop-up experiences for F1’s women’s racing division, F1 ACADEMY. This partnership aims to open doors and change perceptions in the sport, showcasing the power of female friendship and inspiring the next generation of girls and women to see themselves in motorsport.
Surprisingly, according to the 2025 F1 Global Fan Survey, women make up a significant portion of new fans for Formula 1, with new fans skewing younger. F1 ACADEMY is the second-most-followed series after Formula 1 itself, indicating a strong demand for women’s representation in motorsport. Disney’s endorsement of F1 ACADEMY is groundbreaking, bringing new attention to women’s racing and changing the landscape of the sport.
At the upcoming FORMULA 1 GRAND PRIX DU CANADA 2026, fans can expect to see a Disney x F1 ACADEMY Minnie Mouse & Daisy Duck-inspired show car in the “Fuel the Magic” Fan activation area. Additionally, new apparel and accessories will be available trackside, highlighting the collaboration between Disney and Formula 1 in celebrating confidence and individuality in female athletes and leaders.
For those unable to attend the races in person, the Disney x F1 Academy collection will also be available online, allowing fans to bring a piece of the excitement home. This collaboration between Disney and Formula 1 is not only stylish and innovative but also speaks to the growing demand for women’s representation in motorsport.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.