Coors Banquet has fully embraced cowboy culture with its latest merchandise drop, featuring a unique surprise. In anticipation of the premiere of Dutton Ranch on May 15, the beer brand partnered with Paramount Advertising to release limited-edition cowboy spurs inspired by the upcoming series.
These cowboy spurs may look traditional at first glance, but they come with a twist: a built-in bottle opener for cracking open a Coors Banquet while enjoying the show. With only limited daily releases, fans are eager to get their hands on them.
The Coors Banquet x Dutton Ranch spurs were created as part of the brand’s “Earn Your Spurs” campaign, which pays homage to the cowboy tradition of earning spurs through hard work. Designed in collaboration with a real spur maker, these authentic spurs feature a real spur strap with a unique twist – a built-in bottle opener, making them more than just a novelty item.
Not just limited to cowboy boots, these spurs can also be worn with sneakers, offering fans a more casual way to incorporate Western-inspired fashion while watching Dutton Ranch at home. The limited-edition release coincides with the resurgence of Western fashion popularity, with Coors Banquet observing a 23% increase in Western boot sales in North America in the last five years.
To purchase these coveted spurs, fans must unlock access through daily trivia questions related to Dutton Ranch characters on the Coors shop website. Priced at $120 per pair, only 23 pairs are released daily until May 19, adding to their exclusivity and desirability.
Celebrating the premiere of Dutton Ranch, Coors Banquet’s collaboration with the series reflects their shared roots in Western culture and cowboy imagery. Actress Natalie Alyn Lind, who stars in the series, is also involved in promoting the campaign through social content ahead of the premiere.
For fans who miss out on the daily drops, Coors Banquet is offering an “Earn Your Spurs Getaway” sweepstakes, which includes a trip to Fort Worth, Texas, along with a pair of the limited-edition spurs. With the built-in bottle opener, trivia challenges, and limited availability, these spurs are more than just merchandise – they are collector’s items for Coors Banquet and Dutton Ranch enthusiasts.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.