Capri Sun, the nostalgic childhood favorite, has recently introduced a new line of functional beverages specifically designed for kids. This new product, Capri Sun Hydrate, is among the first drinks in the market to include electrolytes tailored to meet the needs of young consumers. Unlike many functional beverages targeted towards adults, Capri Sun Hydrate is free from added sugars and artificial ingredients, addressing concerns that parents have about what they serve their children.
“Today’s parents are seeking beverage options that align with their kids’ active lifestyles, without compromising on health,” said Kristina Hannant, director of ready-to-drink marketing. “With Capri Sun Hydrate, we saw an opportunity to offer something fresh to the kids’ beverage aisle – a drink created specifically for kids that combines the fun and flavor they love with the functional benefits parents are looking for.”
Capitalizing on the fact that 94 percent of Capri Sun customers already purchase sports drinks, the introduction of Capri Sun Hydrate responds to the trend of hydration as one of the fastest-growing segments in the beverage industry. This move also demonstrates Kraft Heinz’s commitment to innovation and meeting consumer demands.
Capri Sun Hydrate focuses on hydration without the addition of sugar. Each pouch of Capri Sun Hydrate provides a blend of electrolytes and vitamin E, containing 50 percent less sugar than leading regular sports drinks, and is free from artificial flavors, colors, and preservatives. The drink comes in three refreshing flavors – Fruit Punch, Tropic Punch, and the new Lemon Lime – perfect for active kids during the summer months.
The new Capri Sun Hydrate range is now available at major retailers nationwide. Satisfy your child’s thirst for adventure and hydration with these delicious beverages at an affordable price of $3.49 per carton.
Capri Sun’s venture into the hydrating drink market reflects a shift towards healthier beverage options for children, providing a balance of fun and functionality in their popular drink lineup.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.