In the ever-evolving world of beauty and makeup, certain rules are meant to be broken. Trends shift, routines change, and our approach to cosmetics and skincare evolves with each passing generation. One expert in the field, Lauren D’Amelio Ventre, a celebrity makeup artist and beauty entrepreneur, has insights on outdated beauty rules that should be left in the past.
D’Amelio Ventre highlights the outdated practice of applying a full, thick layer of foundation across the entire face for an even base. This approach, she explains, can make the skin look heavy and less refined in today’s makeup landscape. Instead, she advises a more modern approach of using a thin layer of foundation, followed by concealer to cover specific areas, creating a natural yet elevated finish.
The shift towards a more natural, glowing skin look reflects a growing trend in the beauty industry. D’Amelio Ventre describes this trend as “skin-first beauty”, where clients seek to enhance their natural beauty rather than mask it. With increased education on makeup application thanks to beauty vloggers and social media, more women are understanding the importance of skin prep, layering, and product placement.
In addition to the outdated foundation rule, D’Amelio Ventre points out other makeup mistakes to avoid, such as applying blush too low on the cheek, using improper highlighter, and neglecting undertones when choosing foundation. These common errors can unintentionally age the face, emphasizing lines and texture.
To update your makeup routine for a more modern look, D’Amelio Ventre suggests starting with a lightweight base, allowing some natural skin to show through, and prioritizing skin prep for a seamless result. By applying makeup with intention and focusing on enhancing what’s already there, you can achieve a refined and beautiful look that aligns with current trends.
While certain beauty rules may change over time, the key to timeless elegance lies in embracing a natural, intentional approach to makeup application. As D’Amelio Ventre advises, focusing on placement, skin quality, and enhancing your natural features will always result in a modern and sophisticated look that reflects the beauty within.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.