With the holiday season in full swing, it’s no surprise that Americans are indulging in their favorite festive treats. While some trends come and go, there are classic traditions that remain constant year after year. This year, a nationwide analysis of holiday cookie habits revealed a clear favorite across the country – gingerbread cookies.
Despite expectations for flashy desserts to take the spotlight, gingerbread cookies emerged as the most popular holiday treat in the U.S. According to data released by Target, gingerbread cookies topped purchase lists in 38 states, earning the unofficial title of America’s cookie of Christmas in 2025.
Gingerbread’s dominance can be traced back to centuries of tradition that go beyond modern holiday baking. The spiced cakes concept dates back to ancient Greece and Egypt, but gingerbread as we know it became popular in Europe during the Middle Ages. English bakers refined gingerbread by the 16th century, creating a softer texture that resembles today’s cookies. Queen Elizabeth I popularized gingerbread figures at her court, laying the groundwork for the iconic gingerbread man. In Germany, elaborate gingerbread houses inspired by the fairy tale Hansel and Gretel cemented gingerbread’s association with the holidays.
While gingerbread may reign supreme, Americans also enjoy other holiday cookies. Sugar cookies with festive sprinkles are the top choice in eight states, including New York and Massachusetts. Shortbread cookies hold strong in four states, appealing to those who prefer understated flavors and classic baking techniques. These cookie preferences reflect regional traditions and personal nostalgia, showcasing the value Americans place on familiar holiday treats.
With its deep history, warm spices, and undeniable seasonal charm, gingerbread’s nationwide reign proves that enduring traditions resonate the most during the holiday season.
As the holiday season approaches, Americans are embracing their favorite festive cookies. While some trends come and go, classic traditions like gingerbread cookies remain a staple on holiday tables. Whether it’s the nostalgia of biting into a gingerbread man or the simplicity of a buttery shortbread cookie, these treats bring comfort and joy to families across the country.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.