There’s a jingle that never seems to leave your mind. It’s catchy, it’s everywhere, and it’s “Oh-oh-oh-Ozempic!” But long before Ozempic took over the airwaves, there was another song that captured hearts and topped charts: “Magic” by the Scottish band Pilot. Written by frontman David Paton, this 1974 hit soared to #5 on the Billboard Hot 100, marking a breakthrough moment for the group.
In a 2012 interview with Radio Borders, Paton shared the inspiration behind the lyrics of “Magic.” It all started one early morning when his wife made a simple, yet profound observation. The result? A beautiful verse that spoke of lazy days in bed, music in the head, and the magic of the morning light.
Fast forward to 2023, and “Magic” found new life in an unexpected place: the Ozempic ad campaign. Paton found himself back in Abbey Road, singing his song once again. Reflecting on the experience, he shared that the song is about the joy of waking up in the morning, a sentiment he captured at just 22 years old when he first wrote it.
Interestingly, the road to using “Magic” in the Ozempic campaign was almost paved with a New Kids on the Block hit. Jeremy Shepler, the mastermind behind the launch of Ozempic, initially considered a different song before landing on the familiar chorus of “Oh, oh, oh, it’s magic.” And when the first commercial aired, Paton discovered the news through fans on social media, not realizing his song had been licensed for the ad.
While this wasn’t the first time “Magic” found its way into a commercial, Paton expressed delight at the renewed attention his song was receiving, even if it meant being associated with a popular product like Ozempic. The enduring popularity of the jingle was not lost on industry experts, who marveled at its ability to resonate with audiences long after its inception.
In a world where trends come and go in the blink of an eye, the timeless appeal of “Oh-oh-oh-Ozempic” is a testament to the power of music to connect with people across generations. And as the jingle continues to weave its magic, it serves as a reminder that some things truly never go out of style.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.