Los Angeles’s Erewhon luxury grocery store recently debuted a new smoothie in collaboration with GRAMMY award-winning artist Laufey, sparking rave reviews from fans who are hailing it as a true work of art.
In anticipation of Laufey’s upcoming Coachella performance and the release of her deluxe album “A Matter of Time: The Final Hour,” Erewhon introduced “The Madwoman Smoothie” on April 9. Priced at $23 and available at Erewhon’s Tonic Bar, this delectable concoction features ingredients such as oat milk, cacao, black sesame butter, pink peppercorns, berries, banana, pomegranate juice, along with health-boosting additions like ashwagandha, maca, marine collagen, and electrolytes.
Not only does “The Madwoman Smoothie” offer a delightful treat for the taste buds, but a portion of the proceeds from the 20-ounce beverage will also support The Laufey Foundation, a nonprofit dedicated to expanding access to music education and instruments for young musicians.
Erewhon has gained a reputation for its innovative smoothie collaborations with various artists and influencers. In 2022, the store teamed up with Hailey Bieber to introduce the popular “Strawberry Glaze Skin Smoothie.” This February, the GRAMMY-nominated girls group Katseye partnered with Erewhon to unveil the “Gabriella Smoothie.”
In conjunction with the launch of “The Madwoman Smoothie,” Laufey is gearing up to release her music video for the song “Madwoman.” The star-studded video will feature the talents of Megan Skiendiel, Alysa Liu, Lola Tung, and Hudson Williams, and is scheduled to premiere on Monday, April 13 at 10 a.m. Eastern Time.
Despite keeping the details of the music video under wraps, Laufey shared a teaser clip that left fans eagerly anticipating its release. The video, which emphasizes a powerful cast including Liu, Tung, and Skiendiel, as well as a shirtless Williams, promises to be a visual delight.
With its unique blend of flavors and philanthropic mission, “The Madwoman Smoothie” not only satisfies culinary cravings but also contributes to a noble cause. Laufey’s collaboration with Erewhon continues to showcase her artistic talents and commitment to supporting music education for aspiring young musicians.
As fans eagerly await the release of Laufey’s music video and savor every sip of “The Madwoman Smoothie,” the partnership between the artist and Erewhon stands as a testament to the intersection of art, music, and philanthropy.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.