As anticipation for Super Bowl LX grows, the chatter surrounding the halftime show reaches a fever pitch. This year’s headliner, Bad Bunny, has sparked a range of opinions nationwide. But amid the debate, pop singer Benson Boone weighs in with a positive and clear perspective: Bad Bunny’s music deserves the grandest stage in sports.
Boone, who is gearing up for his Super Bowl commercial debut in an ad for Instacart alongside Ben Stiller, expressed his thoughts in a recent interview with Billboard. His comments come just before the big game, and shortly before Bad Bunny is set to command the halftime spotlight at Levi’s Stadium in Santa Clara, California.
“I’ve noticed mixed reactions online, with some people excited and others not so much,” Boone observed. Nonetheless, his enthusiasm shines through. “I think it’s exciting to reach a whole new audience. I can’t wait to see what he brings to the table. I believe he’s incredibly talented and has a vast collection of great music.”
Boone’s support centers on the concept of growth and inclusion in music. While some have questioned the choice of a Spanish-speaking artist for the Super Bowl halftime show, Boone sees it as an opportunity to broaden the event’s reach. To him, Bad Bunny represents more than just a popular artist – he embodies a performer capable of drawing in new listeners to the Super Bowl experience.
Bad Bunny, born Benito Antonio Martínez Ocasio, was announced as the Super Bowl LX halftime performer months ago. Since then, reactions have varied from excitement to criticism, with even political figures weighing in. Despite the noise, the NFL has stood by its decision, citing Bad Bunny’s global popularity and strong connection with fans.
While Boone won’t be gracing the halftime stage, he will still make an appearance during the broadcast in an Instacart commercial directed by Spike Jonze. Set to air earlier in the game, the ad features Boone and Stiller as quarrelsome siblings in an ’80s-style music duo, delivering humor and chaos in just 30 seconds.
Describing the experience as a long-awaited dream come true, Boone shared that the entire process felt special. Working closely with Stiller and Jonze for months to build chemistry before filming began, he expressed genuine excitement, especially as he looks forward to watching Bad Bunny’s performance.
Boone also hinted that while a halftime show performance isn’t on the horizon for him just yet, he wouldn’t rule it out in the distant future. “I think down the line – way down the line – I could really kill it at a Super Bowl halftime show,” he mused confidently. For now, he’s content to be part of the moment in his own way and support another artist from the sidelines.
As Super Bowl LX looms on the horizon, Bad Bunny continues to bask in the spotlight. Whether fans tune in for the game, the commercials, or the halftime show, voices like Benson Boone’s add depth to the ongoing discussion.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.