Step into a time capsule, where the ’80s reign supreme and a quirky household product known as the Chia Pet once reigned over homes. Back then, the simple act of applying chia sprouts to a figure to watch it grow into a bushy creation was a true delight.
Fast forward to the year 2026, where the media rights to this beloved brand have been scooped up by an IP holding company and production firm. Their goal? To bring the Chia Pet to life in the form of an animated feature film or series, as reported by Variety.
As the Rakia Media and Crystal City team set the stage for this revival, they are actively seeking partners to fully explore the commercial and storytelling potential of the Chia Pet franchise. The acquisition’s press release, as relayed by Variety, hints at a bright future for this nostalgic icon.
For those unfamiliar with the Chia Pet phenomenon, these quirky figures burst onto the scene in 1977, capturing hearts and imaginations throughout the ’80s. With their iconic TV commercials and catchy theme song, as highlighted by Variety, Chia Pets became a pop culture sensation of their time.
Writer and producer Adam Jay Epstein, a key player in the Chia Pet acquisition, expressed excitement at the prospect of expanding the brand’s reach. “Chia Pets have been a staple on our shelves since childhood, and we’re eager to bring the world of Chia to audiences worldwide,” Epstein shared in a statement to Variety.
CEO of Chia Pet brand owner Ad Populum, Joel Weinshanker, echoed this enthusiasm, recognizing the enduring legacy and potential of the brand. “For over 40 years, Chia Pet has remained a pop culture icon,” he remarked to the magazine.
With Rakia Media’s success in reviving the Backyard Sports video game franchise alongside Playground Productions, it’s no surprise that the Chia Pet revival is met with anticipation. The animated special, Backyard Sports: The Animated Special, is set to premiere on YouTube this week, further solidifying Rakia Media’s commitment to bringing beloved brands back to life.
In a similar fashion, other nostalgic products are making a comeback in today’s entertainment landscape, with Furbies receiving a K-Pop makeover. Hasbro’s KPop Demon Hunters-themed Furbies, set to release in July, cater to fans of the Oscar-nominated Netflix film, creating a fusion of retro charm and modern trends.
The revival of Chia Pets and other classic brands serves as a testament to the enduring appeal of nostalgia in today’s fast-paced world, offering a blend of comfort and innovation for audiences of all ages. Change may be constant, but some things, like a chia sprout growing into a quirky figure, never go out of style.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.