This season’s color trend? The frosty pink that is taking the makeup world by storm. Pantone may have chosen white as the color of the year, but the unexpected standout shade in the beauty realm is a cool, milky pink with a hint of frost. This pearlescent hue leans towards lavender without fully committing to purple, creating a dreamy, Y2K-inspired look that beauty enthusiasts can’t get enough of.
Social media platforms like TikTok are ablaze with creators showcasing the perfect frosty pink makeup looks, from Turkish Delight-style lips to shimmery baby pink eyeshadows and blushes. The trend has also caught the attention of major beauty brands, with new launches featuring icy pink shades like Dior’s Frosted Opal face palette, Huda Beauty’s blushlighter quad in Baby Pink, and Patrick Ta’s “Ice Me Down” glow and gloss holiday set.
What sets this frosty pink trend apart is its cool, opalescent finish that adds a subtle shimmer without crossing into disco ball territory. Eyes, cheeks, and lips are all treated to a soft frost that exudes a modern take on early 2000s makeup nostalgia. To achieve the perfect frosty pink lip, prep is key – smooth, exfoliated lips create the ideal canvas for the shimmer to shine.
When it comes to cheeks, a baby pink blush applied under the eyes gives a doll-like effect that ties the look together. Metallic cool pink eyeshadows add a touch of frost to the eyes, with a soft taupe in the crease for added dimension. To keep the overall look current, opt for a velvety, soft-glow base that showcases the frosty elements without overwhelming the skin with shine.
To recreate the frosty pink makeup aesthetic, look for products like Huda Beauty’s Icy Nude Eyeshadow Palette, Nars’ Afterglow Lip Shine, and Morphe’s Rose Frequency Eyeshadow Palette. Cheek products like Patrick Ta’s Major Headlines Double-Take Crème & Powder Blush Duo and Rhode’s Pocket Blush in baby pink shades are perfect for achieving that cool, opalescent finish.
Finish off the look with a silvery-white highlighter like Sheglam’s Glowchi Bouncy Highlighter for a touch of luminosity on the high points of the face. Embrace the frosty pink trend this season for a modern, Y2K-inspired take on winter beauty that is as dreamy as it is chic.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.