Kim Kardashian and Nike Set to Launch New Crossover Brand: NikeSkims

Nike, Inc. and Kim Kardashian’s Skims has revealed their upcoming collaboration: NikeSkims. 

They made this announcement on February 18, 2025.

This new brand aims to make a significant impact on the fitness and activewear market with its debut U.S. collection set for spring 2025. 

The collection will first be available online at nike.com/NikeSKIMS and at select retail locations across the U.S., with plans for global expansion, including wholesale partners, in 2026.

According to the official press release, “NikeSKIMS merges Nike’s exceptional approach to innovation, sports science, and insights from athletes with SKIMS’ dedication to the female form and its groundbreaking solutions for all body types. 

The brand’s vision embraces every aspect of athleticism, catering to both elite and everyday athletes. 

The products will be designed to fit every curve and enhance the body’s natural shape.” 

The collaboration will feature a wide range of training apparel, footwear, and accessories tailored to meet the specific needs and preferences of female athletes worldwide.

Kim Kardashian, Co-Founder and Chief Creative Officer of Skims, expressed her enthusiasm for the partnership, stating, “Nike and SKIMS are united by a strong commitment to innovation, inclusivity, and challenging the norm, driven by a firm belief in the power of women. 

This collaboration embodies that shared vision, offering products that are thoughtfully designed to sculpt and perform for every body. 

Every detail has been meticulously crafted and considered. We are thrilled to launch our first collection this Spring.”

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