Food startups often seek investment on ABC’s Shark Tank, but earning a spot on Costco shelves signals a major achievement. With a focus on high-volume sellers and limited product selection, Costco tends to stock brands that have proven their ability to meet national demand. Several food companies that initially pitched on Shark Tank have gone on to secure distribution at Costco, offering shoppers the chance to try products that began as entrepreneurial ventures.
These 12 brands have now landed distribution at Costco, showcasing how creativity, timing, and consumer demand can transform a novel idea into a retail success.
1. Poppi (Season 10, 2018)
Poppi, originally pitched as Mother Beverage, is a prebiotic soda brand made with apple cider vinegar and fruit juice. After gaining national attention post-Shark Tank, the brand rebranded and expanded into major retailers like Costco, where better-for-you soda variety packs are now available. The brand’s low sugar content and gut-health focus make it a standout in the competitive functional beverage market.
2. Kodiak Cakes (Season 5, 2014)
Kodiak Cakes showcased its protein-packed pancake and waffle mixes on Shark Tank and declined an investment offer, a decision that paid off as the brand is now widely distributed. Costco carries large boxes of the mixes, appealing to shoppers looking for higher-protein breakfast options.
3. Brazi Bites (Season 7, 2015)
Brazi Bites introduced viewers to Brazilian cheese bread, a naturally gluten-free snack made with tapioca flour. After securing a deal on Shark Tank, the brand expanded into major grocery chains and warehouse retailers like Costco, offering large bags of the chewy snack known for its simple ingredient list.
4. Copper Cow Coffee (Season 12, 2021)
Copper Cow Coffee specializes in Vietnamese-style pour-over coffee kits that include sweetened condensed milk creamers for a traditional experience. After its Shark Tank appearance, the brand expanded into national distribution and now offers multipacks at Costco.
5. Fishwife (Season 15, 2024)
Fishwife popularized tinned fish as a trendy pantry staple by pitching sustainably sourced seafood with chef-driven flavors on Shark Tank. The brand quickly expanded into national retail, including Costco, which now sells bulk packs of the premium tuna in spicy olive oil.
6. Mush (Season 12, 2021)
Mush offers ready-to-eat overnight oats made with simple ingredients and no artificial additives. After gaining exposure on Shark Tank, the brand expanded into large retailers like Costco, offering multipacks of the refrigerated breakfast product for on-the-go convenience.
7. Incredifulls, the Pizza Cupcake (Season 12, 2021)
Initially known as the Pizza Cupcake, Incredifulls produces bite-sized pizza snacks wrapped in dough. The brand secured a deal on Shark Tank and expanded into retail distribution, with Costco now selling bulk frozen boxes of the snack as a convenient option for quick meals.
8. Slate Milk (Season 11, 2020)
Slate Milk produces high-protein, lactose-free chocolate milk and milk beverages in shelf-stable cans. After appearing on Shark Tank, the brand expanded into national retail distribution, with Costco offering multipacks of the drink.
9. Soupergirl (Season 12, 2021)
Soupergirl focuses on plant-based soups made without preservatives. After its Shark Tank appearance, the brand expanded distribution, with Costco selling larger packs of the soups that emphasize clean ingredients and ready-to-heat convenience.
10. Jackson’s (Season 5, 2014)
Jackson’s (formerly Jackson’s Honest) cooks sweet potato chips in avocado oil. The brand expanded its snack line and retail presence post-Shark Tank, with Costco offering large bags of the chips marketed towards consumers seeking snacks with simpler ingredient lists.
11. Nuchas Empanadas (Season 7, 2015)
Nuchas brought Argentine empanadas to Shark Tank, gaining national attention for the brand’s approach to the classic handheld pastry. The company has since grown into national retail, including Costco, where frozen variety packs introduce the Latin American staple to a broader audience.
12. Mrs. Goldfarb’s Unreal Deli (Season 11, 2020)
Mrs. Goldfarb’s Unreal Deli produces vegan deli meats that aim to recreate classic sandwich flavors. After appearing on Shark Tank, the brand gained additional distribution and has been sold through Costco in select markets, appealing to shoppers interested in meat alternatives.
From Shark Tank to Costco shelves, these brands exemplify how innovative ideas can evolve into everyday grocery staples.
Peace Nero is a writer and blogger who loves to explore different topics of self-development. She shares her personal experiences in order to help people discover their true purpose in life.